Alcohol Intelligence
Product Packaging
Alcohol Intelligence Brewery Company was looking to launch their brand and first line of sour IPAs. Thus, I created a logo and design system for their beverages that balances consistency and flexibility.
Shown here are two of the three final labels. The bright Vaporwave Aesthetic reflects the tart/fruity appeal of AI Brewery Co.'s Sour IPAs.
Alcohol Intelligence and beer for brains. The logo depicts a robot with a beer can popping through its cranium. While the structure remains unchanged, colours are changed to match the flavour, giving Alcohol Intelligence branding that balances expressive range and consistency.
When printing the labels, sections of the logo have little or no ink. This allows the aluminum to shine through, giving a unique dynamism and look that makes it stand out.