Baseline Showcase
Motion Graphic
Every August, Conestoga College's Bachelor of Design program organizes a year-end event celebrating the graduating class's achievements. After the graduates name the event, it's up to the younger years to pair up and create branding assets. For the 2023 showcase, Baseline, second-year Justin Pinheiro, and Vienne Seto created collages, collateral, and brand elements to give Baseline a unique identity.
The graduates fundraise, invite guests, advertise, collaborate, and create additional collateral based on the second year's work. I organized the creation of the primary motion graphic for the event.
The final motion graphic is shown above; it shows off the event's sponsors and one project from each of the sixteen graduates. The textures, grids, typeface, and vectors are all brand elements supplied by Pinheiro and Seto
My contributions included ideating the motion graphic concept, creating templates, animating the transitions, working on the first samples, walking group members through the process, and dividing the work.