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Mythic Gear
Branding, Display, and Packaging
Mythic Gear is an online reseller of gaming peripherals. More recently, they have been looking into launching their own line of products.
To assist with this endeavour, I designed branding, packaging, and a display that stands out from competitors.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model keyboard.
This corner boasts a display model keyboard.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model headset.
This corner boasts a display model headset.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model keyboard.
This corner boasts a display model keyboard.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model headset.
This corner boasts a display model headset.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model keyboard.
This corner boasts a display model keyboard.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model headset.
This corner boasts a display model headset.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model keyboard.
This corner boasts a display model keyboard.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model headset.
This corner boasts a display model headset.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model keyboard.
This corner boasts a display model keyboard.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model headset.
This corner boasts a display model headset.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model keyboard.
This corner boasts a display model keyboard.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model headset.
This corner boasts a display model headset.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model keyboard.
This corner boasts a display model keyboard.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model headset.
This corner boasts a display model headset.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model keyboard.
This corner boasts a display model keyboard.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This side stores up to 12 chairs.
This side stores up to 12 chairs.
The final display fits on top of a 40" by 48" pallet. Including the removable header, it sits at 5' tall.
This corner boasts a display model headset.
This corner boasts a display model headset.
Here are the final packaging mockups. For more insight into the design process, continue reading below.
To start, I engaged in some market research, assessment of competitors, brand analysis, and customer profiling.
Here's a general look at the projected growth in the relevant product markets.
Here's a general look at the projected growth in the relevant product markets.
To start, I engaged in some market research, assessment of competitors, brand analysis, and customer profiling.
Assessment of the company's current position.
Assessment of the company's current position.
To start, I engaged in some market research, assessment of competitors, brand analysis, and customer profiling.
Competitor analysis 1.
Competitor analysis 1.
To start, I engaged in some market research, assessment of competitors, brand analysis, and customer profiling.
Competitor analysis 2.
Competitor analysis 2.
To start, I engaged in some market research, assessment of competitors, brand analysis, and customer profiling.
A competitor moodboard to gauge competitor's "look."
A competitor moodboard to gauge competitor's "look."
To start, I engaged in some market research, assessment of competitors, brand analysis, and customer profiling.
Preferred customer traits.
Preferred customer traits.
To start, I engaged in some market research, assessment of competitors, brand analysis, and customer profiling.
Customer profile 1.
Customer profile 1.
To start, I engaged in some market research, assessment of competitors, brand analysis, and customer profiling.
Customer profile 2.
Customer profile 2.
Direction 1: Future Gears
I created three preliminary directions to take Mythic Gear's branding.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Direction 2: Skeuomorphic Crest
I created three preliminary directions to take Mythic Gear's branding.
This direction uses a more detailed logo to mimic the prestige of car emblems.
This direction uses a more detailed logo to mimic the prestige of car emblems.
Direction 3: Mythic Creatures
I created three preliminary directions to take Mythic Gear's branding.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
Direction 1: Future Gears
I created three preliminary directions to take Mythic Gear's branding.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Direction 2: Skeuomorphic Crest
I created three preliminary directions to take Mythic Gear's branding.
This direction uses a more detailed logo to mimic the prestige of car emblems.
This direction uses a more detailed logo to mimic the prestige of car emblems.
Direction 3: Mythic Creatures
I created three preliminary directions to take Mythic Gear's branding.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
Direction 1: Future Gears
I created three preliminary directions to take Mythic Gear's branding.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Direction 2: Skeuomorphic Crest
I created three preliminary directions to take Mythic Gear's branding.
This direction uses a more detailed logo to mimic the prestige of car emblems.
This direction uses a more detailed logo to mimic the prestige of car emblems.
Direction 3: Mythic Creatures
I created three preliminary directions to take Mythic Gear's branding.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
Direction 1: Future Gears
I created three preliminary directions to take Mythic Gear's branding.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Direction 2: Skeuomorphic Crest
I created three preliminary directions to take Mythic Gear's branding.
This direction uses a more detailed logo to mimic the prestige of car emblems.
This direction uses a more detailed logo to mimic the prestige of car emblems.
Direction 3: Mythic Creatures
I created three preliminary directions to take Mythic Gear's branding.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
Direction 1: Future Gears
I created three preliminary directions to take Mythic Gear's branding.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Direction 2: Skeuomorphic Crest
I created three preliminary directions to take Mythic Gear's branding.
This direction uses a more detailed logo to mimic the prestige of car emblems.
This direction uses a more detailed logo to mimic the prestige of car emblems.
Direction 3: Mythic Creatures
I created three preliminary directions to take Mythic Gear's branding.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
Direction 1: Future Gears
I created three preliminary directions to take Mythic Gear's branding.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Direction 2: Skeuomorphic Crest
I created three preliminary directions to take Mythic Gear's branding.
This direction uses a more detailed logo to mimic the prestige of car emblems.
This direction uses a more detailed logo to mimic the prestige of car emblems.
Direction 3: Mythic Creatures
I created three preliminary directions to take Mythic Gear's branding.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
Direction 1: Future Gears
I created three preliminary directions to take Mythic Gear's branding.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Direction 2: Skeuomorphic Crest
I created three preliminary directions to take Mythic Gear's branding.
This direction uses a more detailed logo to mimic the prestige of car emblems.
This direction uses a more detailed logo to mimic the prestige of car emblems.
Direction 3: Mythic Creatures
I created three preliminary directions to take Mythic Gear's branding.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
Direction 1: Future Gears
I created three preliminary directions to take Mythic Gear's branding.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Direction 2: Skeuomorphic Crest
I created three preliminary directions to take Mythic Gear's branding.
This direction uses a more detailed logo to mimic the prestige of car emblems.
This direction uses a more detailed logo to mimic the prestige of car emblems.
Direction 3: Mythic Creatures
I created three preliminary directions to take Mythic Gear's branding.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
Direction 1: Future Gears
I created three preliminary directions to take Mythic Gear's branding.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Direction 2: Skeuomorphic Crest
I created three preliminary directions to take Mythic Gear's branding.
This direction uses a more detailed logo to mimic the prestige of car emblems.
This direction uses a more detailed logo to mimic the prestige of car emblems.
Direction 3: Mythic Creatures
I created three preliminary directions to take Mythic Gear's branding.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
Direction 1: Future Gears
I created three preliminary directions to take Mythic Gear's branding.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Based on a future military aesthetic, this direction contrasts clean futuristic backgrounds with textured spray paint lettering.
Direction 2: Skeuomorphic Crest
I created three preliminary directions to take Mythic Gear's branding.
This direction uses a more detailed logo to mimic the prestige of car emblems.
This direction uses a more detailed logo to mimic the prestige of car emblems.
Direction 3: Mythic Creatures
I created three preliminary directions to take Mythic Gear's branding.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
The final direction uses different mythic creatures to represent each product line. The simple packaging reduces printing costs and will help Mythic Gear stand out from the colourful competition.
MG logo
Used on all packaging to keep brand recognizability.
Mechanical Claw Series
The Griffin icon is used on all keyboard packaging.
Soundsplash Series
The siren icon is used on all headphone packaging.
Throne Series
The dragon icon is used on all chair packaging.
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